one of my colleagues pointed me to http://simpsonizeme.com which generates what you would look like as a simpsons character.
the movie / burger king has done a pretty good job of making a viral web tool here. this in combination with their efforts to actually brand certain real brick and mortar stores as kwik-e-marts is taking the marketing to an entirely new level. with the simpsons, people can excuse such shameless marketing because they're funny and they get some slack, but i can imagine some brands trying to do this wouldn't get the same amount of leeway. in fact, if not done correctly, this type of marketing could potentially do more harm than good if there would be a big negative reaction because of a backlash. as far as the movie goes, i haven't seen it. i'll probably wait for video on this one.